Liquid Candy Wars / Coca-Cola Versus Pepsi
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6 pages in length. It is a well-known fact that Coca-Cola and Pepsi have gone head to head in competitive business for many years, and have struggled to lure the consumer away from each other. Although Coca-Cola has maintained a healthy lead over Pepsi, Pepsi is in fact becoming a formidable opponent. This paper examines the tactics used by Coca-Cola and Pepsi and looks at the diverse strategy used to attract the attention of the customer. Bibliography lists 6 sources.
Filename: JGAcolas.rtf
Paper Title: Liquid Candy Wars / Coca-Cola Versus Pepsi

COCA-COLA AND TOTAL QUALITY IMPROVEMENT
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This 5-page paper, by using various examples from the Coca-Cola company, attempts to address the execution phase for Total Quality Implementation including management support, customer satisfaction and employee feedback. Bibliography lists 5 sources.
Filename: MTcocaqu.rtf
Paper Title: COCA-COLA AND TOTAL QUALITY IMPROVEMENT

Sexual Harassment in the Workplace
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This 6 page paper provides a fictitious case study, provided by a student, regarding a sexual harassment scenario where a female boss has created a hostile environment for one of her male employees. General information regarding harassment is provided, including the relevance of Title VII of the 1964 Civil Rights Act. Much of the paper comprises a memo written to the CEO concerning the matter. Bibliography lists 10 sources.
Filename: SA010sex.rtf
Paper Title: Sexual Harassment in the Workplace

FACTORS IN ORGANIZATIONAL CHANGE
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This 5-page paper discusses several concepts associated with organizational change including the Force Field Theory, change process and change management and organizational development and organizational management. The essay attempts to compare and contrast these concepts, and concludes with suggestions on how to reduce employee resistence to change. Bibliography lists 2 sources.
Filename: MTorgfor.rtf
Paper Title: FACTORS IN ORGANIZATIONAL CHANGE

CEMEX S.A. de C.V.
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This 7-page paper is an overview of the Mexican cement company Cemex S.A. de C.V. Taken from a case study regarding strategic decisions the company needed to make to operate globally, the paper outlines how Cemex managed to extracate itself from its 1998 problems. Bibliography lists 6 sources.
Filename: MTcemexs.rtf
Paper Title: CEMEX S.A. de C.V.

Dell & Gateway Computers / Corporate Overview
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This 20 page report discusses two of the most highly successful personal computer companies in the world - Dell and Gateway. Each of them have become darlings of the investment world and each is living up to their own publicity and promotion. A brief overview is given of each with an analysis of various financial features, ratios, and market position. Bibliography lists 8 sources.
Filename: Dellgate.wps
Paper Title: Dell & Gateway Computers / Corporate Overview

The Internet's Role In Business Operations
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A 5 page glance at some of the applications of the Internet in conducting daily business. The most obvious applications of sales and marketing are mentioned, but the paper concentrates more on data management, communications and intranet applications. The growth of the Internet has made communication with remote locations—district offices, outside sales staff, favored vendors, etc.—more efficient than ever before. Use of the Internet in increasing productivity is not limited only to large businesses, either. One NY deli increased their lunch business by 30% when they began accepting take-out orders through their Web page. Bibliography lists 4 sources.
Filename: Webrole.wps
Paper Title: The Internet's Role In Business Operations

Adventurous Traveler Bookstore: An Analysis of a Mail Order Business
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An 18 page paper which discusses the mail order business called Adventurous Traveler Bookstore. The paper discusses the history of this business, and also provides a SWOT analysis of the company. Adventurous Traveler Bookstore is a mail order business begun in 1994. It worked primarily on the Internet and then was severely challenged by the presence of Amazon.com. Through various approaches to marketing, this company has passed the threat and continued on the road to success. Bibliography lists 8 sources.
Filename: RAadtrbook.wps
Paper Title: Adventurous Traveler Bookstore: An Analysis of a Mail Order Business

Entrepreneurial Use Of The Internet
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A 6 page paper discussing some of the reasons for the raging success of some businesses in Internet sales, while others languish and complain that it just hasn't worked for them. The bottom line is that there is incredible potential for success on the Internet, but businesses must make it easier for consumers to find them and conduct business with them. The successes of Dell and Netscape can be used as readily available 'how to' manuals: they offer full information on the product; they ask the consumer to purchase from the web site; they make site purchases easy; they offer guarantees of satisfaction. Bibliography lists 4 sources.
Filename: NetEntr.doc
Paper Title: Entrepreneurial Use Of The Internet

Industrial Marketing in the 1990s
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An 18 page research paper that examines how marketing has changed during the 1990s. Specifically looking at how these changes have impacted IBM and the personal computing industry, the writer analyzes the changing landscape of industrial marketing and the forces that shape today's marketplace. Bibliography lists 13 sources.
Filename: Indmark.wps
Paper Title: Industrial Marketing in the 1990s

Marketing & The Internet
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In this 4 page essay, the writer looks at the impact that telecommunications have had upon marketing. An overview of the Internet and on-line services is complemented by several case examples of successful business ventures. The point is kept simple. Bibliography lists 8+ sources.
Filename: Mktginrt.wps
Paper Title: Marketing & The Internet

Marketing & The Internet # 2
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A 12 page research paper on how the Internet has changed marketing in a revolutionary sense. Several case examples of home businesses are provided and a brief overview of how on-line communications take place is provided. The role of such things as e-mail, marketing auto-responders, etc.;- -are analyzed in considerable detail. The writer presents the 'pros & cons' of establishing a business on the Internet and provides information on those things which anyone should consider before pursuing such a venture. Bibliography lists approximately 12 sources.
Filename: Mktginr2.wps
Paper Title: Marketing & The Internet # 2

Marketing & The Internet # 3
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10 pages in length. A basic overview of what marketing on the Internet is, how it works, and what the benefits provided by it are. The writer also presents several key issues to consider such as Internet security, costs involved, alternative to credit cards, and uniqueness of methods to consider when marketing on-line. Bibliography lists 8 sources.
Filename: Mktginr3.wps
Paper Title: Marketing & The Internet # 3

Marketing & The Internet # 4
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A 14 page research paper examining the past and anticipated growth of Internet commerce. Included are discussions of prior mobility restrictions of customers and the ease by which their governments could impose import restrictions, alliances between worldwide companies, such as IBM and MasterCard, to facilitate Internet marketing and increase security of transactions. Also discussed are some of the types of businesses involved in Internet commerce and outgrowth industries directly resulting from the growth of sales on the Internet, such as consulting companies devoted to increasing sales and outside site developers. Bibliography lists 10 sources.
Filename: Netbus.wps
Paper Title: Marketing & The Internet # 4

One Month Of Activity At Gateway 2000
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A 10 page paper evaluating Gateway 2000's varied strategies and strategy implementation based on reports of the company's activity in a single month. That single month was October, 1998, in which Gateway reported results for the quarter ended in September. Shipments increased 43% for record numbers of PCs shipped while the company's organizational business also saw dramatic increases. Several new products have been introduced, four of which have been nominated for industry awards. Bibliography lists 11 sources.
Filename: Gateway2.wps
Paper Title: One Month Of Activity At Gateway 2000

Salesmanship On The Internet
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A 10 page essay discussing using the Internet as a sales tool. Electronic selling is very different than other kinds of media and the business person needs to consider numerous issues, such as the type of consumer that uses the Internet to make purchases. Many different aspects are discussed, including sales strategies, populations of consumers, tips for getting started, types of Internet resources one can use and more.
Filename: Netsales.wps
Paper Title: Salesmanship On The Internet

Small Export Business Use of the Internet
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A 5 page paper discussing some of the Internet-based services and information available to small business. Several years ago, there was great hope for the possibilities of direct Internet commerce, success in direct sales over the Internet has been elusive for most not involved with business-to-business transactions. Direct and international e-commerce is growing, and the Internet provides a wealth of information applicable to more standard methods of achieving 'international' status. It should be considered an integral part of establishing and maintaining relationships with foreign distributors and retailers. The paper discusses some of the specific sites offering export information to small business, such as that of Assist International. Bibliography lists 10 sources.
Filename: KSexport.doc
Paper Title: Small Export Business Use of the Internet

The Internet & Business
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An 11 page research paper which explores the business implications offered by marketing on the Internet. The writer includes such topics as possible problems, predicted growth of Internet marketing, potentials for international marketing, and others. Bibliography lists 10 sources.
Filename: Netbus2.wps
Paper Title: The Internet & Business

The Internet and Management Theories
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A 5 page paper on the way the Internet effects management. The writer describes several traditional functions of management and how the Internet has now become an integral part of implementation of those theories. Bibliography lists 5 sources.
Filename: Netmange.wps
Paper Title: The Internet and Management Theories

The Internet's Effect On Small, But International Business
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An 8 page paper discussing the Internet's contribution to the success of small business in the international market. Early hopes of Internet-based commerce have not proven themselves to be the route that such commerce was expected to take, but the growth of the Internet and its associated technology have become the lifeblood of many tiny businesses that otherwise would have remained tabletop businesses with only local influence. The most successful Internet ventures have been weighted to the advantage of products over services, but each has seen growth. The advent of the secure electronic transaction has relieved the fears of many who formerly were would-be purchasers that have now joined the growing numbers of consumers and businesses taking advantage of the opportunities of the Internet. Bibliography lists 8 sources.
Filename: Interbus.wps
Paper Title: The Internet's Effect On Small, But International Business

Two Companies' Use of the Internet
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A 5 page paper discussing two companies that heavily participate in Internet commerce, Gateway 2000 and DLJ Direct. Overall, the promise of great success through Internet marketing has not been realized in most areas of sales, but personal computer sales and online brokerage services have been exceptions. Both are wonderfully suited to Internet commerce: Gateway's customers obviously are computer literate; DLJ Direct's customers have come to rely on the ease and rapidity of stock trading using an Internet service. Though the Internet has not reached its full potential as a sales tool, it is heading resolutely in that direction, and to the point that those companies not offering extensive online options to their existing customers may lose those customers to businesses that do. Bibliography lists 6 sources.
Filename: TwoCos.wps
Paper Title: Two Companies' Use of the Internet

Using the Internet to revolutionize Electronic Data Transfer
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This 10 page report discusses applications of the Internet in the evolution of electronic data transfer. Asynchronous transfer mode, changes in the international standards for computer networking and Internet all have had and will continue to have a significant impact on the future of EDI (electronic data interchange) and allowing the framework by which it can become a truly ubiquitous tool in modern business. Bibliography lists 15 sources.
Filename: BWedt.wps
Paper Title: Using the Internet to revolutionize Electronic Data Transfer

Web Business / Going Global On The Internet
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A 5 page essay discussing the challenges and opportunities that await a business when it decides to go global on the Internet. Bibliography lists six sources.
Filename: Webiz2.wps
Paper Title: Web Business / Going Global On The Internet

Information Technology Outsourcing
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A 15 page paper discussing information technology outsourcing, what it is, the trend toward it, and how it can help companies save money. Includes a hypothetical study of a fictitious auto manufacturer and why the company should choose to outsource. Bibliography lists 10 sources.
Filename: Itout.wps
Paper Title: Information Technology Outsourcing

Broadcast Media Advertising / The Choice To Ban Ads?
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12 pages in length. Advertising is a company's primary means by which to sell its product; without television or radio advertising, businesses would have significantly less ability to successfully market their wares. However, there are guidelines even for such a seemingly innocuous concept as plugging one's product, for the advertising industry has become a well-versed and slick operation all its own. Through the years, a distinctive trend has been established with regard to the various methods advertisers employ in order to outshine the competition. Some of these practices are looked upon as being instrumental within such a cutthroat environment; others, however, are viewed as inappropriate and unacceptable. The writer discusses the fact that while the broadcast media are the focal points for such a vast array of advertising techniques, they does not reserve the right to censor public consumption. Bibliography lists 7 sources.
Filename: BroadBan.wps
Paper Title: Broadcast Media Advertising / The Choice To Ban Ads?

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