Can Broadcast Media Reject Ads ?
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A 6 page essay detailing arguments concerning whether or not broadcast media (Tv, radio, etc;) should be allowed to reject advertisements based upon their content. (Comm/Media, Law, and Advertising). Bibliography lists 12 sources.
Filename: Broamark.wps
Paper Title: Can Broadcast Media Reject Ads ?

Centrica
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This 16 page paper examines the energy and services company Centrica. The analysis is undertaken using Porters Five Forces, a PEST and a SWOT analysis. The bibliography cites 8 sources.
Filename: TEcentri.rtf
Paper Title: Centrica

Brian Gallagher and The United Way: New Approaches to Old Problems
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Brian Gallagher and The United Way: New Approaches to Old Problems A 5 page discussion of the waves being made in the United Way by the new CEO Brian Gallagher. The United Way finds itself being catapulted from its traditional role in world society as a fund raising organization to a role which encompasses not only fund raising but problem solving. Needless to say there has been a certain resistance to this change. This resistance has been noted both within and outside the agency from individuals who think that the United Way’s role should be restricted to fund raising and not extended to what they perceive as “social engineering” . This paper supports Gallagher’s systemic approach to fund allocation. Bibliography lists 3 sources. PPuntWay.rtf
Filename: PPuntWay.rtf
Paper Title: Brian Gallagher and The United Way: New Approaches to Old Problems

C. Mervyn Maxwell/ Magnificent Disappointment
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A 5 page analysis of Maxwell's book concerning the life of William Miller (1782-1849), an American farmer and Baptist preacher, who believed that the second coming of Christ was imminent and founded a movement based on his beliefs. No additional sources cited.
Filename: 902ndcom.rtf
Paper Title: C. Mervyn Maxwell/ Magnificent Disappointment

BUSINESS PROCESS ENGINEERING AND ITS POSITIVE IMPACT ON CORE BUSINESS PROCESSES
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This 10-page paper focuses on the theory of business process reengineering and how it can positively impact already existing core business processes. Included in the essay is a discussion of the origins of BPR, as well as specific examples of BPR's impact on already established business processes. Bibliography lists 2 sources.
Filename: MTbprcbp.rtf
Paper Title: BUSINESS PROCESS ENGINEERING AND ITS POSITIVE IMPACT ON CORE BUSINESS PROCESSES

A FINANCIAL ANALYSIS OF AMS
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This 5-page paper examines the financial information of book distributor Advanced Marketing Services, Inc., and provides an analysis as to the company's investment potential. Bibliography lists 3 sources.
Filename: MTAMSfin.rtf
Paper Title: A FINANCIAL ANALYSIS OF AMS

The Body Shop International / Corporate and Business Level Strategies
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This 5 page report discusses the separate corporate and business level strategies of this popular and trend-setting cosmetics and toiletries company. Once one of the most avant-garde in “politically correct” employment and marketing strategies, the company has had to struggle with a number of strategic issues as it determines its response to the marketplace of the new millennium. Bibliography lists 5 sources.
Filename: Body.rtf
Paper Title: The Body Shop International / Corporate and Business Level Strategies

BANK OF AMERICA AND THE PORTER MODEL
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This 6-page paper examines Bank of American and the banking industry and determines how these two fit into Michael Porter's generic competition model. Bibliography lists 5 sources.
Filename: MTbaofam.rtf
Paper Title: BANK OF AMERICA AND THE PORTER MODEL

Changes in Marketing Function
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A 5 page paper that discusses the many changes that are occurring in relationship to marketing function today. These changes are the result of technology and the changing preferences of the consumer. One of the most promising avenues of pursuit, for those involved in marketing function, is the Internet. Bibliography lists 2 sources.
Filename: RAfunct.wps
Paper Title: Changes in Marketing Function

Neural Networks / History, Design, & Use in Decision - Making Models
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A 16 page research paper on neural networks. The writer defines these computer models of human brain/though patterns, provides an historical overview of their role in artificial intelligence development, and explains in great detail just how neural net systems work. Most importantly, attention is turned to how neural networks are used as decision support systems. Bibliography lists 12 sources.
Filename: Neuralnt.wps
Paper Title: Neural Networks / History, Design, & Use in Decision - Making Models

Businesses' Pollution Control Costs
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A 5 page essay on some of the costs faced by businesses in bringing themselves into compliance with existing and ever-expanding environmental regulations. The Clean Air Act of 1990 was in itself expected to become the costliest set of regulations ever to have been imposed on America's companies, but its expansion, announced last year with EPA enforcement to begin just after the turn of the century promises to put another bite on U.S. businesses that may prove to be the last regulation they can bear. Though some industry leaders try to turn the regulations into advantages for their companies, many already have all they can do to simply compete in today's business climate without additional, expensive regulations. Bibliography lists 3 sources.
Filename: Pollute.wps
Paper Title: Businesses' Pollution Control Costs

AIDS Discrimination in the Workplace
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A 9 page look at AIDS discrimination in the workplace and specific issues faced by administrators. It is argued that managers must make extremely difficult decisions as the law does not allow them to discriminate but their healthy employees and customers often want them to do so anyway. The ADA, ERISA Law, and other regulations & provisions are mentioned throughout the report as are psycho-social and empathetic considerations that the good manager must make. Bibliography lists 6 sources.
Filename: Aidsdisc.wps
Paper Title: AIDS Discrimination in the Workplace

AIDS In The Workplace
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A 10 page paper that explore the issues surrounding employe concerns (fears and misconceptions) and how this has made it incumbant upon employers to train employees in discrimination laws and AIDS awareness generally. The paper provides training examples and techniques, economic facts to employers, and other resources available to employers. Bibliography lists 9 sources.
Filename: WorkAIDS.rtf
Paper Title: AIDS In The Workplace

AFFIRMATIVE ACTION IN THE WORKPLACE
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This 13-page paper explores the effectiveness of affirmative action in the workplace. The thesis of the paper is that the program, while noble in its attempts, did not do everything it could have because of negative perceptions about affirmative action. The essay cites sources from studies done on populations about affirmative action perceptions. Bibliography lists 15 sources.
Filename: MTaffact.rtf
Paper Title: AFFIRMATIVE ACTION IN THE WORKPLACE

Application Of Affirmative Action In Business & Military Settings
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A 4 page paper on Affirmative Action. The writer compares its application in the modern business settings with that of the U.S. military. It is argued that some companies who have achieved success with affirmative action programs can be used as models to replicate such in the U.S. Army. Bibliography lists 3 sources.
Filename: Tailhook.wps
Paper Title: Application Of Affirmative Action In Business & Military Settings

Diversity in the Workplace
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This 5 page report discusses workplace diversity and offers two brief examples of situations in which a definite lack of diversity exists. Although the legislation of equal employment opportunity and affirmative action laws helped issues of diversity emerge as significant concerns, they did not necessarily assure that the typical American working environment was one that acknowledged, accepted, indeed encouraged, a diverse and multi-dimensional standard for its workforce. Bibliography lists 4 sources.
Filename: BWdivwrk.wps
Paper Title: Diversity in the Workplace

How Sports Agents Have Affected Professional Sports
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A 10 page research paper that examines the affect that sports agents have had on professional sports. The writer argues that the power of sports agents has increased tremendously over the last several decades, but whether or not their influence is positive or negative, depends largely on the ethics and personality of the individual agent. Bibliography lists 7 sources.
Filename: 90agent.rtf
Paper Title: How Sports Agents Have Affected Professional Sports

Harvard Business Review on Leadership/An Analysis
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A 5 page analysis of five articles included in this fascinating and informative text on leadership. The writer argues that articles reveal some of the ways in which these authors are challenging many of the traditional paradigms regarding the topic of leadership and how leadership provides a crucial factor towards success in today's marketplace. No other sources cited.
Filename: 90leader.rtf
Paper Title: Harvard Business Review on Leadership/An Analysis

Current and Future Trends in Compensation Management
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An 8 page research paper discussing current techniques in the field of compensation management as well as trends that are becoming increasingly popular in the business worlds. One such technique detailed is the practice of compensation-based recruitment of new employees and retention of present employees. Varying approaches and procedures companies use to compensate their employees are presented, including: group and individual incentives, performance-based pay scales and signing bonuses. APA style bibliography lists 5 comprehensive sources.
Filename: Compman.wps
Paper Title: Current and Future Trends in Compensation Management

Total Quality Management (TQM)
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This 8 page paper provides an assessment of TQM. After a review of relevant literature, strengths and weaknesses of the management system are discussed. Bibliography lists 9 sources.
Filename: SA22TQM.wps
Paper Title: Total Quality Management (TQM)

Two Approaches to Discrimination
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A 3 page paper discussing discrimination in the marketing context. There are no social issues at work here, aside from the empirical research that has gone into determining the best approaches to gauging consumer discrimination. Some have claimed that segmentation has gone too far at the expense of synchrony, but there appears to be little empirical research to support those claims. Current research still concludes in favor of the segmented market approach, but there are indications that a broader approach may regain favor in the future. Bibliography lists 4 sources.
Filename: MktgSegm.wps
Paper Title: Two Approaches to Discrimination

Administrative Management of a U.S. Airline
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This 12 page paper discusses what administrative management is, and how it can be used to manage a major air carrier; in this case, Southwest Airlines. Bibliography lists 5 sources.
Filename: HVAdminA.rtf
Paper Title: Administrative Management of a U.S. Airline

Artemis Sportswear Company (Case Study)
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This 10 page paper looks at this fictitious firm and provides recommendations. The primary issues are downsizing, cost cutting and employee morale. Various theories are discussed and applied. An annotated bibliography is available for the sources contained in this paper and may be purchased separately (SA416bib.rtf) Bibliography lists 5 sources.
Filename: SA417Art.rtf
Paper Title: Artemis Sportswear Company (Case Study)

Computerization at Kirwin Brewery Company
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This 3 page paper uses Kirwin as a springboard for discussion. How can automation improve business success? Several examples are provided. Bibliography lists 1 source.
Filename: SA616Kir.rtf
Paper Title: Computerization at Kirwin Brewery Company

Edmund's (Case Study Analysis)
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This 6 page paper evaluates the company, where it is headed and how it started. The company is evaluated in terms of potential profitability, its web site success and changes that it should make to do well. The paper is based on a case study submitted by a student. Bibliography lists 1 source.
Filename: SA411Ed.rtf
Paper Title: Edmund's (Case Study Analysis)

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