Advertising Communications; Nokia;
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This 6 page paper considers the advertising strategy of Nokia in the mobile telephone market, considering it in isolation with reference to the five communication effects as well as in comparison to other competitors such as Siemen's and Ericsson. The paper looks at specific advertising campaigns and analysis them against this framework. The bibliography cites 10 sources.
Filename: TEnokia3.wps
Paper Title: Advertising Communications; Nokia;

Advertising Critique and Questions
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Three questions answered in 3 pages, each dealing with some aspect of marketing. The first asks for a critique of a print advertisement; the second asks for a discussion of the “3 Cs” of marketing. The last asks for a profile of the environmentally conscious consumer. Bibliography lists 1 source.
Filename: KSadvCritQues.rtf
Paper Title: Advertising Critique and Questions

ADVERTISING ETHICS IN PROMOTING TO CHILDREN
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This 7-page paper focuses on the ethics of advertising, most specifically, advertising to children. Bibliography lists 5 sources.
Filename: MTadethi.rtf
Paper Title: ADVERTISING ETHICS IN PROMOTING TO CHILDREN

Advertising Hershey Chocolate
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A 7 page paper tracing the advertising of Hershey chocolate from the 1930s through the 1990s and into the present for the purpose of assessing message changes over time. It can be argued that advertising changes society, but in the case of Hershey's chocolate it needed to follow society rather than seeking to change it as leading products changed from cocoa to candy in individual servings. Bibliography lists 5 sources.
Filename: KSadvHershey.rtf
Paper Title: Advertising Hershey Chocolate

Advertising in Singapore
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An 8 page paper discussing concepts that advertisers need to heed when advertising in Singapore. The bottom line for marketers planning the promotional aspects of the marketing mix in Singapore is that though Singapore is indeed an integral part of the “mysterious” Asia, in pragmatism and practicality the people of Singapore are less comparable to people of some of Singapore’s Asian neighbors. The people have worked hard to raise their standard of living over the past 40 years and they demand quality and value in the items that they choose for themselves. Informative advertising is well accepted in Singapore, but advertisers need to remain aware of the people’s ability to cut through “spin” if they are to reach the greatest success possible with advertising in Singapore. Bibliography lists 8 sources.
Filename: KSmktgAdvSing.rtf
Paper Title: Advertising in Singapore

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores
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This 4 page paper considers if it is possible to internet advertising in order to create demand for a product in retail stores and persuade the retailers to stock the goods. The paper looks at the case of Estee Lauders’ ‘Advanced Night Repair Concentrate’, and considers if this type of strategy will persuade the shops to stock the product. The bibliography cites 7 sources.
Filename: TEadinter.rtf
Paper Title: Advertising on the Internet; Creating Pull for Bricks and Mortar Stores

Advertising Techniques in the Wake of Current Events
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15 pages. As current events change it is only natural that the marketing of consumer products must change as well. In the wake of natural disasters, war, and terrorist acts, we see marketing become more patriotic in nature. Other events spark unique advertising changes as well. The focus of this paper is how advertising must change with the times in order to keep the consumers' goodwill. Bibliography lists 21 sources.
Filename: JGAadtne.rtf
Paper Title: Advertising Techniques in the Wake of Current Events

Advertising to Educate and Benefit Consumers
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A 4 page paper discussing the benefits of using advertising to educate consumers. Educating consumers is a point of advertising's classic rules, but advertisers have moved increasingly further away from that rule in recent years as they strive merely to put brand names in front of consumers. As is the case with anything else when one or more points of "laws" are ignored, those ignoring those standard rules miss opportunity to achieve greatest efficiency. Pharmaceutical companies, online traders, online bankers and a host of other companies dealing in goods and services have fared well by including consumer education in their marketing efforts. Bibliography lists 6 sources.
Filename: KSadvEducate.rtf
Paper Title: Advertising to Educate and Benefit Consumers

Advertising: History, Overview, Future Trends
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A 48 page overview of advertising. Merchants and manufacturers have been advertising their products and services literally for hundreds of years. Though advertising never has been as intense as it is in today’s hypercompetitive environment, it nonetheless has been instrumental in the success (and failure) of many, many businesses over the years. The purpose here is to review advertising’s history and how it has changed over the years, and to glimpse into the future for what forms it likely will take in coming years. The paper discusses advertising’s history; the 4 Ps; semiotics; the fallout of Calvin Klein’s 1995 campaign; international advertising; and advertising as art. Bibliography lists 30 sources.
Filename: KSadvHistOverv.rtf
Paper Title: Advertising: History, Overview, Future Trends

Advertising; Does Sex Sell?
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During the 1980's and 1990's it was generally accepted that the use of sexual images or suggestion could have a very positive influence in advertising campaigns. In more recent year this approach has been questioned, many studies have taken place, some indicating that the use of sex has changed other reach the conclusion that sex is not long such a persuasive tool. This 17 page paper looks at the question 'does sex sell?' using a comprehensive literature review and providing an outline for a full dissertation. The bibliography cites 17 sources.
Filename: TEsexsell.rtf
Paper Title: Advertising; Does Sex Sell?

Advertising’s Basic Components
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A 6 page paper analyzing common advertising practices. The primary tool of the “promotion” component of the marketing mix, advertising contains specific components serving as tools used to convey the advertiser’s message. This paper explores qualities of the visual, aural and copy components, illustrating each with examples of current or recent campaigns. Bibliography lists 10 sources.
Filename: KSmktgAdvBasics.rtf
Paper Title: Advertising’s Basic Components

Airline Advertising
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This 10 page paper considers the statesmen that "Too much contemporary airline advertising is boring, stereotyped and sexist". The paper examines this using six different airlines advertisements, for television and print and deconstructing the marketing content. The bibliography cites 11 sources.
Filename: TEairadv.rtf
Paper Title: Airline Advertising

Airline Deregulation Today
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8 pages in length. This informative paper on airline deregulation outlines the issues, summarizes the facts, and responds to specific questions concerning deregulation. Bibliography lists 5 sources.
Filename: JGAdereg.wps
Paper Title: Airline Deregulation Today

Airline Marketing Since September 11th
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17 pages in length. The ripple effect of September 11th's terrorist attack has touched virtually each and every person in one way or another; however, perhaps nowhere was the detrimental impact felt more severely than in the travel industry. In essence, people were terrified to leave the safety and sanctity of familiar surroundings and, as a direct result, airplane travel plummeted to a new low. This reaction to the potential for subsequent attacks caused untold numbers of airline employees to be furloughed or laid off indefinitely, while the airlines themselves took such an economic beating that many required government bailout in order to remain in business. As such, marketing tactics have reflected the need for people to overcome their fear and once again support the airline industry's precarious existence. Bibliography lists 13 sources.
Filename: TLCAirMk.rtf
Paper Title: Airline Marketing Since September 11th

Airline Strategy: A Comparison of Southwest, Delta, United, and American Airlines
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A 5 page discussion of the factors influencing airline success and failure. Identifies Southwest as standing head and shoulders above its competitors in term of market share. Notes that this success revolves around Southwest’s emphasis on being a short-haul company; one that doesn’t pretend to offer many of the amenities of the industry icons like Delta, United and American Airlines. Its emphasis is getting from point A to point B in as expedient and efficient manner as possible. The author asserts that while the other airlines wouldn’t benefit as much from changing their route structure they would benefit from a greater concentration on efficiency and less on customer amenities. Bibliography lists 3 sources.
Filename: PPairlin.rtf
Paper Title: Airline Strategy: A Comparison of Southwest, Delta, United, and American Airlines

Airtours: package holiday to Morocco
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A paper which looks at Airtours as a company, and the marketing strategies which might be used for a package holiday in Morocco.
Filename: JLairtours.rtf
Paper Title: Airtours: package holiday to Morocco

Alaska’s Retailers
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A 3 page paper offering abbreviated SWOT (strengths, weaknesses, opportunities, threats) analyses of Wal-Mart, Subway and IHOP in Alaska, followed by an equally abbreviated marketing plan for a gaming company in Alaska. Bibliography lists 3 sources.
Filename: KSmktgRetAK.rtf
Paper Title: Alaska’s Retailers

Altering the Product Design Process at Acme Foods
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A 5 page paper proposing an altered approach to Acme’s normal method of product development. Acme Foods is a manufacturer of processed packaged foods for the retail market. Currently it is focusing on the development of packaged refrigerated lunch kits for adults, targeting working adults in offices and manufacturing settings. Acme is an OBM (original brand manufacturer) that supplies outsourced product development and production for national brands as well. The paper proposes implementing a cross-functional team approach to reduce the time to market for a new lunch kit designed for adults. Bibliography lists 4 sources.
Filename: KSmktgProdDev.rtf
Paper Title: Altering the Product Design Process at Acme Foods

Amazon's Frontiers
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A 7 page paper assessing some of the areas that Amazon.com traveled through before becoming profitable. Preceding Amazon's arrival at profitability was a metamorphosis almost as complete as that which takes the caterpillar to the form of butterfly. Along the way the company developed a business model that serves it and its customers well. Three of the areas that Amazon has had to navigate are those of technology, the "chasm" of customer acceptance and its own evolution. Bibliography lists 2 sources.
Filename: KSmktgAmazTech.rtf
Paper Title: Amazon's Frontiers

Amazon.com
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A 3 page paper answering 6 questions about Amazon.com’s strategic direction; use of technology; core competencies; mission statement; and integrity of customer data. No introduction or conclusion. Bibliography lists 5 sources.
Filename: KSmgmtAmazon.rtf
Paper Title: Amazon.com

American DTC & European PHEC
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A 15 page research paper that examines the similarities and differences between direct-to-consumer (DTC) ads for prescription drugs in the US and public health education campaigns (PHECs) in Europe. The writer argues that the beneficial aspects of these marketing strategies are similar. Bibliography lists 15 sources.
Filename: khdtc2.rtf
Paper Title: American DTC & European PHEC

AMERICAN MARKETING AND LESS DEVELOPED COUNTRIES
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This paper examines the statement that marketing practices used by U.S. firms in less developed countries should differ from practices usedin the developed world. Bibliography lists 5 sources.
Filename: MTmarldc.rtf
Paper Title: AMERICAN MARKETING AND LESS DEVELOPED COUNTRIES

Amy and Air Force Exchange Services
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A 6 page marketing analysis of AAFES, the company that manages and operates post exchange – PX – stores on military bases and wherever US military personnel are found. The paper examines AAFES' marketing mix and strengths, and assesses the company according to Porter's Generic Strategies. Bibliography lists 8 sources.
Filename: KSmktgAAFES.rtf
Paper Title: Amy and Air Force Exchange Services

AN ANALYSIS OF CHURCH & DWIGHT
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This 5-page paper is a business analysis of Church & Dwight, manufacturers of Arm & Hammer baking soda and other products. The paper discusses the industry (using the Five Forces analysis), performs a SWOT analysis on the company, examines strategies and financial ratios. Bibliography lists 1 source.
Filename: MTcdana.rtf
Paper Title: AN ANALYSIS OF CHURCH & DWIGHT

AN ANALYSIS OF UNILEVER
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This 5-page paper offers a SWOT analysis of the multinational company Unilever. Also discussed are the effects of the CEO, Niall FitzGerald, on the company. Bibliography lists 3 sources.
Filename: MTunilev.rtf
Paper Title: AN ANALYSIS OF UNILEVER

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