An Industry Report; Outbound Tourism from the UK
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This 14 page paper examined the tourism industry in the UK, looking at the outbound tourist, The paper starts by examining the trends and growth in this sector, and then considers some of the influences that have helped increase growth,. The paper then looks at the main companies and considers the level of profitability and performance seen between 1998 – 2002 for the major players and looks at what the future may hold, including projections for increased demand. The bibliography cites 12 sources.
Filename: TEouttour.rtf
Paper Title: An Industry Report; Outbound Tourism from the UK

An Online Shopping Experience
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This 6 page paper examines a shopping experience and three net sites where the item was located. In this case, a Prada handbag is the object of contemplation. Ebay is the site of focus for which this handbag can be purchased at a good price. Bibliography lists 5 sources.
Filename: SA617Bay.rtf
Paper Title: An Online Shopping Experience

Analysing the Suitability of a Market for a New Product
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This 5 page paper shows how a new market may be analysed for suitability when considering launching a product in a new country. The example used here is the launch of domestic solar energy cells by a UK company in the US. The paper looks at the market conditions including the demand, existing competitors and potential future. The paper also shows how Porters Five Forces model can be used to further examine the situation and a SWOT analysis maybe used to support these findings. The bibliography cites 5 sources.
Filename: TEmarnew.rtf
Paper Title: Analysing the Suitability of a Market for a New Product

Analysis : Advertising For iPhone
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A 11 page paper. The writer begins with background about Apple's brand-building activities and successes. The major portion of the paper describes and analyzes Apple's Web pages about iPhone. The writer describes what is on each link and the benefits to the consumer. The writer comments on the selling premise, product position, product image, and competitive advantage and the target market. Data regarding demographics of users visiting the site are reported. The writer also comments on the objectives of Web advertisements and their success. Bibliography lists 7 sources.
Filename: PGiphone.RTF
Paper Title: Analysis : Advertising For iPhone

Analysis of a Case Study -- The Success of Swatch Watches
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This 5 page report discusses the remarkable success of Swatch Watch U.S.A. and how it serves as a valuable example of using one case study to illustrate particular issues in the business world for students of marketing, business, management, and SWOT analysis. Bibliography only lists the primary source.
Filename: BWswatch.rtf
Paper Title: Analysis of a Case Study -- The Success of Swatch Watches

Analysis of Burger King
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5 pages in length. Includes financials, SWOT information, as well as franchisee and information about the parent company, Diageo. Focus is on the standing within the 'burger wars' and whether Burger King will maintain or improve their position. Bibliography lists 6 sources.
Filename: JGAbking.wps
Paper Title: Analysis of Burger King

Analysis of Maersk Sealand’s Marketing and Political Position
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A 40 page paper assessing marketing activities at the world’s largest container shipper, Danish Maersk Sealand, which faces both challenges and opportunities for the future. This paper discusses strategy and marketing, and also assesses the company’s position within its industry. The ultimate purpose is to discuss current marketing communications and to make recommendations for the future; the recommended course of action is that of specifically addressing client companies’ surface shipping needs. Bibliography lists 50 sources.
Filename: KSmktgMaerskSea.rtf
Paper Title: Analysis of Maersk Sealand’s Marketing and Political Position

Analysis of Marketing Opportunities; The Car Market in Australia
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This 16 page paper examines the macro environment in Australia to consider the suitability of launching a new luxury hybrid car. The paper outlines the product and then considers the economic, demographic, cultural, natural, technological and political influences from the theoretical and the practical perspective. The bibliography cites 7 sources.
Filename: TEauscar.rtf
Paper Title: Analysis of Marketing Opportunities; The Car Market in Australia

Analysis Of Nokia Corporation
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A 16 page paper. The writer begins with a very brief introduction to Nokia Corporation. The first section of the paper reports and discusses the historical growth of the company and relates the stages of growth to two specific sets of years – 1992 to 1997 and 1998 to 2001. There were significant changes in Nokia's performance between 1997 and 1998. The second section discusses the challenges Nokia has and is facing and how they have responded to those challenges. The last section discusses the business strategies of each Motorola and Nokia over the last several years. Market share data are included. Bibliography lists 15 sources.
Filename: PGnok.rtf
Paper Title: Analysis Of Nokia Corporation

Analysis of Ten Print Advertisements
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This 10 page paper analyses ten colour advertisements that have appeared in magazines. The paper considers the position of the ad, the target market characteristics and lifestyle traits, the aim of the ad and whether this advertisement would be suitable to run in a different culture. The bibliography cites 10 sources.
Filename: TEadanal10.rtf
Paper Title: Analysis of Ten Print Advertisements

Ansett Airlines
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5 pages in length. Since 1936, the Australian airlines named after founder Reginald Myles Ansett has demonstrated an unwavering attention to performance, safety and customer satisfaction. In order to maintain its high level of industry presence, company executives have endeavored to apply their objective from the inside out, capitalizing upon the importance of internal cohesion as it relates to external performance. Bibliography lists 8 sources.
Filename: TLCanset.wps
Paper Title: Ansett Airlines

Apple Computer: Marketing Audit
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A 20 page paper. This research paper offers a marketing audit of Apple Computer Inc., therefore, it includes numerous different sections that include but are not limited to: microenvironment; task environment; marketing productivity; marketing function analysis; marketing strategy, marketing organization and marketing systems. Within each major heading, there are a number of subheadings. Bibliography lists 19 sources.
Filename: PGaple.3.wps
Paper Title: Apple Computer: Marketing Audit

Apple Inc; Product Perception Maps
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This 4 page paper presents three product perception maps for Apple products. The products examined are the iMac, the iPod and iTunes. Each are discussed and placed on a two dimension grid which assess the most important perceptions to the customer when making the purchase decision. The bibliography cites 5 sources.
Filename: TEapplePPM.rtf
Paper Title: Apple Inc; Product Perception Maps

Apple Mac Versus Dell Marketing
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This 3 page paper compares the marketing strategies for Apple computers and Dell computers. Bibliography lists 4 sources.
Filename: PGdlmc.rtf
Paper Title: Apple Mac Versus Dell Marketing

Applied Public Relations (Book Report)
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This 3 page paper provides an overview of Applied Public Relations: Cases in Stakeholder Management. The book is critiqued as well. Bibliography lists 2 sources.
Filename: SA615APR.rtf
Paper Title: Applied Public Relations (Book Report)

Applying Marketing Research
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This 14 page report discusses the importance of marketing research in terms of planning for the future and providing for an overall and integrated marketing effort. This report uses the examples of “super-stores” and warehouse clubs and the ways in which consumers take advantage of their products and services. Bibliography lists 6 sources.
Filename: BWapmark.rtf
Paper Title: Applying Marketing Research

Approaches to Market Research
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A 3 page paper discussing ways that an entrepreneur might approach conducting market research. Organizations devoted to conducting and selling such research exist of course, but their prices often are beyond the reach of entrepreneurs and the information contained in them is addressed to larger organizations. Government-generated information (local economic census, tax records) can provide insight in trends; direct survey of potential customers can supply information from the customer perspective. Bibliography lists 1 source.
Filename: KSmktgResearch.wps
Paper Title: Approaches to Market Research

Article Review on Adolescent Consumer Behavior
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This 5 page paper reviews an article entitled "You can't have that! A study of reactive effects and children's consumer behavior," by Amy Rummel and others. The article is summarized and critiqued. No additional sources cited.
Filename: SA212art.rtf
Paper Title: Article Review on Adolescent Consumer Behavior

Aspects of International Marketing
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This 8 page paper looks at the cultural differences that marketing has to contend with. These may be to different cultural groups within a country or on an international basis. The paper focuses on the international aspects of cultural differences such as masculine and feminist cultures, moral values and also gives some case studies to demonstrate similarities and differences. The bibliography cites 9 sources.
Filename: TEculmar.wps
Paper Title: Aspects of International Marketing

Aspects of Marketing
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This 9 page paper looks at different issues that need to be considered when looking at marketing. The paper outlines pricing strategy, buyer behaviour, branding, segmentation of the markets and product positioning. The bibliography cites 10 sources.
Filename: TEmaris2.rtf
Paper Title: Aspects of Marketing

Assessing a New Product at Reliance Communications
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A 5 page paper examining the wisdom of introducing a new communications device. The management of Reliance Communication, Ltd. needs to assess the wisdom of approving a budget for a new product. It has introduced several new products in recent years, but none has been commercially successful. The company needs to ensure that the current project has more than only a chance to succeed. The paper determines the break-even point of the project and makes recommendations as to how Reliance should proceed. Bibliography lists 1 source.
Filename: KSmktgProdIntroNPV.rtf
Paper Title: Assessing a New Product at Reliance Communications

Assessing Boots’ Loyalty Card Effectiveness
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A 6 page paper proposing two methods to measure the success of Boots’ loyalty card program. Many stores and several types of retailers have tried loyalty cards at one time or another. They fell out of favor for a time, but some stores’ programs, such as those at Tesco and Boots, raise the quality of the program to the point that customers benefit from using the stores’ loyalty cards. Bibliography lists 5 sources.
Filename: KSmktLoyBoots.rtf
Paper Title: Assessing Boots’ Loyalty Card Effectiveness

Assessing Characteristics Customers Want in a Supermarket
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This 3 page paper suggests a sample questionnaire to assess which supermarket characteristics are most important to the customers of a store. The paper then explains and justifies the questionnaire. The bibliography cites 1 source.
Filename: TEsupquest.rtf
Paper Title: Assessing Characteristics Customers Want in a Supermarket

Assessing Global Strategy at HSBC Bank
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A 20 page paper discussing the global banking industry as it is and as at least one bank is designing it to be. "The world's local bank" is the slogan of Britain's BSBC Bank. This is a marketing paper, evaluating HSBC's position in its industry, trends in the global market and suggesting steps that the bank can take to further differentiate it from its competitors while continuing to build on the concept of becoming "The world's local bank." Bibliography lists 18 sources. Includes 2 figures.
Filename: KSbankStrat.rtf
Paper Title: Assessing Global Strategy at HSBC Bank

Assessing Markets; Saudi Arabia, Syria and Egypt
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This 15 page paper considers how markets may be assessed for the introduction of a new product and the information that will be required. The paper undertakes this by looking at the market conditions, such as population, social, cultural and economic conditions as well general infrastructure of these three countries. The bibliography cites 14 sources.
Filename: TEsaudim.rtf
Paper Title: Assessing Markets; Saudi Arabia, Syria and Egypt

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