Assessing OfficeMax's Website
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A 4 page paper assessing the structure and functionality of the main website of OfficeMax. The paper describes features and usefulness of the site. It also discusses supply chain and ethical issues. Bibliography lists 4 sources.
Filename: KSwebSanOffM.rtf
Paper Title: Assessing OfficeMax's Website

Assessing Product Life Cycle
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A 10 page paper discussing how a software publisher can track qualities of product versions and ensure that it gives the proper attention to the right things in future releases. The product is a sound one, but no doubt there will be alterations to it in the future. The ultimate key to product success lies in providing competent and relevant service to those customers that already have purchased it. Word of mouth advertising, whether positive or negative, still is the most effective means of promoting any product’s reputation. Bibliography lists 8 sources.
Filename: KSitProdLifCy.rtf
Paper Title: Assessing Product Life Cycle

Assessing the Health and Beauty Market in China
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This 8 page paper considers the issues a western company may face if seeking to enter the Chinese market. The paper begins with an examination of general factors, such as economic, social and legal issues and then considers the industry factors. Industry factors indicate level of competition and the best way of entering the market. The bibliography cites 8 sources.
Filename: TEcoschn.rtf
Paper Title: Assessing the Health and Beauty Market in China

Assessing The Value Of Human Resource Management
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A 6 page paper that begins by commenting about the importance of human capital. The writer discusses the high costs of turnover and hiring, providing ides related to calculating these costs. Suggestions are also made about calculating the return on investment of training. Formulas for calculating the ROI of employees; revenue per employee; profit per employees; labor costs as a percentage of revenue, and turnover rate percentage. The paper ends with a brief sample HR Balanced Scorecard. 1 Table included. Bibliography lists 4 sources.
Filename: PGhrmv2.rtf
Paper Title: Assessing The Value Of Human Resource Management

AT&T Wireless’ Competition Landscape
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A 6 page paper providing an overview of the cellular telephone service industry from an AT&T Wireless perspective. The paper concludes that AT&T Wireless has other interests, and it appears that serving customers is not among them. With price competition about as narrow as it can get, the company needs to place greater attention on customer service and make it easier for new customers to choose AT&T Wireless as their cellular and wireless data provider. The company currently is third in market share in the US. The paper includes a strategic groups analysis of leading service providers in the US, Europe and Japan. Bibliography lists 15 sources.
Filename: KSmgmtATTcell.rtf
Paper Title: AT&T Wireless’ Competition Landscape

ATARI AND OPPORTUNITIES
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This 4-page paper covers the opportunities that are available to video game publisher Atari. Bibliography lists 4 sources.
Filename: MTataria.rtf
Paper Title: ATARI AND OPPORTUNITIES

Aunt Jemima/Slave in a Box
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A 3 page book review that examines M.M. Manring's scholarly text Slave in a Box: the Strange Career of Aunt Jemima, which explores the history of this advertising icon and how its meaning has changed over the course of the last century. No additional sources cited.
Filename: khajem2.rtf
Paper Title: Aunt Jemima/Slave in a Box

Auto Manufacturers and a Direct Sell Model
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5 pages in length. When considering the possibilities of the direct sell automobile, the buyer would go to the internet and order exactly what he or she wanted in an auto. The car would then be delivered to the buyer. This type transaction would no doubt save the buyer money, since twelve to fifteen percent of the cost of new autos is incurred in distribution costs. This paper will focus on two questions: First, whether this is a likely scenario, and second, what would be the recourse for an auto dealer. Bibliography lists 5 sources.
Filename: JGAdeldm.wps
Paper Title: Auto Manufacturers and a Direct Sell Model

Automotive Industry: Advertising And Warranty
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This 9 page paper has two parts. The first part discusses television advertising for cars and includes data on the amount spent by the industry and where they are spending it. It also discusses why car manufacturers use television ads. The second part of the paper discusses the warranty for Ford cars and light vehicles. The writer includes the highlights of the warranty and how a customer would get repairs under that warranty. Bibliography lists 9 sources.
Filename: PGcarwr.rtf
Paper Title: Automotive Industry: Advertising And Warranty

Automotive Robotics Venture
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A 6 page paper providing pro forma statements and a marketing focus for a company offering generic robotic applications to the auto maker industry in the US. When a single unskilled worker costs upwards of $100,000 annually, the cost of robotic applications is not so daunting. Generic applications that can be customized to the needs of an individual manufacturing site further increase the overall economic benefit, and it will be that point on which Applied Auto Robotics focuses in marketing its products to the entire industry, beginning with Ford and GM. Bibliography lists 4 sources.
Filename: KSacctRobJV.rtf
Paper Title: Automotive Robotics Venture

AVON COMPANY -- AN ANALYSIS
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This 13-page paper provides an overview and analysis of Avon Products, Inc. including history, a SWOT analysis, what Avon is doing to promote growth and an analysis of the external environment. Bibliography lists 4 sources.
Filename: MTavonpr.rtf
Paper Title: AVON COMPANY -- AN ANALYSIS

Bank Customer Satisfaction
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6 pages in length. The future of customer satisfaction within the banking industry hinges upon astute marketing tactics and continued technological advancements such as automation, ATM's and debit cards; clearly, the human element is becoming less and less important in order for the industry to successfully move forward in its never-ending quest to attract and retain clientele. Bibliography lists 8 sources.
Filename: TLCBankCust.rtf
Paper Title: Bank Customer Satisfaction

Basis for Interest: Handheld Computer Product
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A 10 page paper discussing the examination of whether to pursue development and testing of a new type of palmtop computer, one that incorporates a cellular telephone and has the capability for wireless Internet access. Consumers and business travelers throughout the developed world increasingly face time pressures and constraints. Average consumers' lives are busier than ever, with family responsibilities growing at a time that Americans are working more hours than ever before. Business people are dealing with ever-increasing competition that has all but eliminated the luxury of extended time periods for completing projects or bringing products to market. Bibliography lists 6 sources.
Filename: KSmktgPalm.wps
Paper Title: Basis for Interest: Handheld Computer Product

Beef Irradiation: The Process, Radiation Levels, Regulations and Concerns
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This is a 5 page paper on beef irradiation. Irradiation is a process used to kill harmful molds, bacteria and pathogens in foods and has been approved by the Food and Drug Administration (FDA). Overall, it has been found to be a more effective process than traditional methods in addition to the fact that there is little or no change to the texture, flavor or color of the meat. Beef irradiation is considered to be one of the most important because beef is often consumed when it is raw or partially cooked; irradiation kills E. coli 0157:H7 which is considered an “illegal adulterant” in beef and would lead to mass recalls if present; and, irradiated beef can be labeled “E. coli Free”. Because of the use of radiation in the process, consumer groups are concerned that the process may produce carcinogens and irradiation could also open the door for exploitation in that it lowers the bacteria levels found on spoiled meat. Irradiation however, is considered as a plausible alternative under kosher law which restricts the use of the traditional chemical and heat treatment processes used in the killing of bacteria on beef. Used in over 40 countries and approved by the U.N. World Health Organization, beef irradiation overall seems to have more advantages than disadvantages. Bibliography lists 6 sources.
Filename: TJbeefi1.rtf
Paper Title: Beef Irradiation: The Process, Radiation Levels, Regulations and Concerns

Benchmarketing; Coca Cola and Pepsi
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This 3 page paper considers the way that Cocoa Cola and Pepsi have used benchmarketing in their advertising communications. The paper briefly defines benchmarketing and then examines the ways that Pepsi and Coke have used it in the marketing using examples of international campaigns. The bibliography cites 4 sources.
Filename: TEbenchpepsi.rtf
Paper Title: Benchmarketing; Coca Cola and Pepsi

BEST BUY: SWOT ANALYSIS
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This 10-page paper offers a SWOT analysis of Best Buy. Also under discussion are trends for consumer electronics. Bibliography lists 3 sources.
Filename: MTbbswot.rtf
Paper Title: BEST BUY: SWOT ANALYSIS

Best Buy’s Physical and Electronic Stores
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A 6 page paper comparing the virtual and physical shopping experience and benefits for the company, using Best Buy as the example. The virtual and physical stores are great complements for each other. They each have their strengths and each contributes to the company’s overall success. Bibliography lists 1 source.
Filename: KSecommBestBuy.rtf
Paper Title: Best Buy’s Physical and Electronic Stores

Big Emerging Markets 2005
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A 3 page paper assessing the statement, "Within 20 years, we will have seen the emergence of enormous global markets for standardized consumer products. Do you agree or disagree with this statement?" The paper provides 3 pages supporting agreement. Bibliography lists 4 sources.
Filename: KSmktgGloMkts.rtf
Paper Title: Big Emerging Markets 2005

BLUE DIAMOND GROWERS -- AN OVERVIEW
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This 4-page paper provides a marketing ane environmental overview of the Blue Diamond Growers of California; the almond growers. Bibliography lists 4 sources.
Filename: MTbludia.rtf
Paper Title: BLUE DIAMOND GROWERS -- AN OVERVIEW

BMG Entertainment
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A 5 page paper discussing BMG Entertainment in 1999 as it faced decisions of how to deal with the advent of legal digitally-downloaded music. Based on Harvard case 9-701-003, the paper chastises BMG's management for considering everything but the customer in arriving at a decision. Bibliography lists 6 sources.
Filename: KSmgmtBMGent.rtf
Paper Title: BMG Entertainment

BMW, THE MINI AND COMMUNICATION
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This 15-page paper focuses on BMW, its corporate communication strategy (such as marketing, brand awareness and so forth) both externally and internally as it pertains to its products, and the MINI. Bibliography lists 5 sources.
Filename: MTbmwmin.rtf
Paper Title: BMW, THE MINI AND COMMUNICATION

BMW’s Changing Strategy
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A 4 page paper discussing the shift in BMW’s strategy since 2000. There are several constants that apply to Bavarian Motor Works – BMW – whether in Germany, the United States, Mexico, Thailand or anywhere else. One of those constants is the superiority of German engineering and the result of that engineering personified in every BMW regardless of style or price. Another is the company’s dedication to operating in the premium sector of every class of vehicle it makes. Whether a 4-door sedan, a convertible, a little 3-series or the giant 7-series, BMW seeks to overtake all leaders of the specialty, premium market. Bibliography lists 4 sources.
Filename: KSstratBMW.rtf
Paper Title: BMW’s Changing Strategy

Boots Advantage Card; Creating Loyalty
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This 3 page paper examines the loyalty schemes offered by Boots looking at how it works and why it is so successful compared with other loyalty schemes. The bibliography cites 5 sources.
Filename: TEboots1.rtf
Paper Title: Boots Advantage Card; Creating Loyalty

Boots’ Place in the British Market
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A 16 page paper discussing the environment in which Britain’s Boots Company operates. An “everything” retailer, Boots offers a wide variety of disparate goods and services to the consumer in the United Kingdom. The paper assesses Boots’ position in its market through PESTEL analysis, examination of the retail sector of the UK economy, internal analysis of the company and the uncommon use the company makes of its loyalty card plan. Bibliography lists 15 sources.
Filename: KSmgmtBootsUK.rtf
Paper Title: Boots’ Place in the British Market

Bowflex’s Marketing Mix
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A 10 page paper discussing the marketing of the Bowflex exercise machine in terms of its marketing mix. Nautilus, manufacturer of Bowflex, is well respected in fitness equipment, but it keeps its name separate from Bowflex through most of its promotion of the product. The paper discusses the marketing environment and the marketing mix, assessing the “3 Cs” (company, competition, consumers) and the “4 Ps” of marketing to recommend that Nautilus could seek to expand its distribution channel without entering into direct competition with its retailers. Bibliography lists 8 sources.
Filename: KSmktgBowflex4Ps.rtf
Paper Title: Bowflex’s Marketing Mix

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