Communication and Ethics 2
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This 12 page paper examines several aspects of communication and ethics. The paper looks at 5 characteristics of a successful e-mail message and 5 rules of netiquette that should be observed when using e-mail and the ethics of employers monitoring e-mails. The paper then considers what should be put into a letter making an order and the structure of this letter. Next adjustment letters are considered, and why it is important for a company to gain the confidence of the customer company tries to rectify the mistake. The use of emotional and rational appeals to consumers is also considered along with how these may result in an unethical sales letter if they are abused. The bibliography cites 1 letter.
Filename: TEcomethic.rtf
Paper Title: Communication and Ethics 2

Communication and the Communications Professional
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The role of a communications profession, whether in marketing, journalism or PR, is to communicate a set message so that it is understood b the target audience. This 3 page paper considers how professional communicators can undertake this task and why it is important they understand how the audience will receive the message. The bibliography cites 2 sources.
Filename: TEcomprof2.rtf
Paper Title: Communication and the Communications Professional

Communication in Marketing
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This 10 page paper considers the way that a company uses the idea of communication in its' marketing. The writer uses the five communication effects and applies them to the automotive industry, using the Mercedes-Benz ML model as an example. The bibliography cites 9 sources.
Filename: TEcommar.wps
Paper Title: Communication in Marketing

Communication in Marketing
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This 14 page paper considers the statement that all marketing communications should be 1) clearly positioned, 2)directed to a particular target market, 3)created to achieve a specific objective and 4)undertaken to accomplish the objective within budget constraints. This is considered with reference to two pharmaceutical companies; Proctor and Gamble Pharmaceutical and Johnson and Johnson. The bibliography cites 11 sources.
Filename: Tecmctnm.rtf
Paper Title: Communication in Marketing

Communication Models Used in Marketing
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This 6 page paper considers the use of the different models of communication in marketing. These include the one to many, direct targeting, one to one and many to many models. The bibliography cites 10 sources.
Filename: TEcommdl.rtf
Paper Title: Communication Models Used in Marketing

Company Profile and Analysis of Northwest Airlines in Regards to Current Political, Economic, Global and Technological Factors Affecting the Airline Industry
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This is a 9 page paper discussing Northwest Airlines in regards to the airline industry and the environmental economic impact on the industry since September 11, 2001 and the recent war in Iraq. Northwest Airlines is the fourth largest airline in the world with over 1,500 daily departures and its effective alliance with KLM Royal Dutch Airlines in Amsterdam adds an incentive for international passengers. The official guidelines and expectations of the company in 1995 included “forward-looking statements” which included the recognition of risks and uncertainties in the airline industry such as war risk coverage and the general economic conditions in the United States. Since the end of the Gulf War in the early 1990s, Northwest and the rest of the airline industry were making a slow recovery and had increased the total aircraft fleet in the industry by 50%. The terrorist attacks of September 11, 2001 however resulted in a loss of over $10 billion and 100,000 positions in the industry. While the government provided financial assistance to airlines in cash and loan guarantees, the same assistance is not guaranteed to the airlines in light of the recent war in Iraq in which Northwest alone has had to decrease its flight schedule by 1,500 departures, its fleet by 20 aircraft and its employees by 4,900 positions. Comparatively however, Northwest has faired well as airlines such as United, U.S. Air and American are either in the process of bankruptcy or are near that financial breaking point. The ongoing growth or recovery of the industry continues to be directly a result of political and global changes in addition to the usual industry factors of competition, customer satisfaction, technological innovations and product scope; all factors which Northwest has taken into account in its maintenance of its high rank in the industry. Bibliography lists 7 sources.
Filename: TJNWAir1.rtf
Paper Title: Company Profile and Analysis of Northwest Airlines in Regards to Current Political, Economic, Global and Technological Factors Affecting the Airline Industry

Comparing 3 Books on Marketing
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A 9 page analysis that examines three books on marketing-- Ogilvy on Advertising by David Ogilvy; Market Segmentation by Art Weinstein; and The Marketing Imagination by Theodore Levitt. Each book is examined, in turn, as to common issues that it shares with the others. No additional sources cited.
Filename: 003mar.rtf
Paper Title: Comparing 3 Books on Marketing

Comparing Amazon.com and Yahoo!
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A 7 page paper discussing these two companies. The first real search engine and in business for far longer than Amazon.com, Yahoo! currently posts gross profits roughly equal to those of Amazon.com. Neither, however, currently enjoys profitability. The purpose here is to compare the two companies, particularly in terms of their marketing efforts. The paper includes a SWOT analysis for each company and discusses the marketing mix at each. Bibliography lists 6 sources.
Filename: KSmgmtAmaYahoo.rtf
Paper Title: Comparing Amazon.com and Yahoo!

Comparison of "Marketing Myopia" and "Marketing is War"
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An 8 page paper comparing these two marketing classics. "Marketing Myopia" was first published in 1960; Marketing Warfare is newer by a generation. Both have a place in today's business environment, but each takes a very different approach to the marketing of goods and services. Of the two, Levitt's "Marketing Myopia" remains the most useful in today's business climate. His view that the customer is the heart of any business has never been more true than it is today. Bibliography lists 2 sources.
Filename: KSmktgArti.wps
Paper Title: Comparison of "Marketing Myopia" and "Marketing is War"

Competing with a Market Leader; Possible Strategies
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This 6 page paper considers the way in which market leaders may be targeted by ambitious competitors. The writer considers the marketing strategies of the competitors and the proactive as well as reactive approach of the leaders in protecting their position. Real examples are given in the paper to illustrate the points raised. The bibliography cites 8 sources.
Filename: TEmarled.wps
Paper Title: Competing with a Market Leader; Possible Strategies

Competitive Advantage: U.S. Naval Hospital, Guam
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This 4 page paper discusses the U.S. Naval Hospital on Guam from a marketing perspective. Bibliography lists 6 sources.
Filename: HVUSNHGu.rtf
Paper Title: Competitive Advantage: U.S. Naval Hospital, Guam

Complaint Letter To Big Box Discounter
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3 pages in length. The writer composes a sample complaint letter to the CEO of Big Box Discounters informing him that no action has been taken for a defective television and listing the demands for rectifying the situation. No bibliography.
Filename: TLCBigBoxTV.rtf
Paper Title: Complaint Letter To Big Box Discounter

COMPUTERS TO KENYA: AN EXPORT OVERVIEW
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This 7-page paper discusses how a U.S. company would go about exporting computers to Kenya. Information included includes the economy, the potential market, political structure, taxes and licenses required and methods of promotion. Bibliography lists 5 sources.
Filename: MTcomken.rtf
Paper Title: COMPUTERS TO KENYA: AN EXPORT OVERVIEW

ConAgra Strategy Changes
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A 3 page paper discussing the shift away from a highly decentralized structure holding more than 90 independent companies to one large company with three very large divisions. The owner of many of today’s leading food brands, ConAgra itself is not particularly well known among consumers. The paper recommends that ConAgra continue its streamlining efforts to make it easier for grocery chains to deal with it, enlisting them to assist in promoting ConAgra brands such as Healthy Choice and Butterball turkeys. Bibliography lists 5 sources.
Filename: KSconAgStrat.rtf
Paper Title: ConAgra Strategy Changes

Confronting The Limits Of A Mature Product Market
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A 7 page paper. There are four stages in the product life cycle. Product maturity comes just before declining sales, the last stage. What does a company do when they face a mature product market? This essay provides numerous strategies the company can implement to overcome the limits found in this stage. Examples are included. Bibliography lists 5 sources.
Filename: PGmatmkt.wp
Paper Title: Confronting The Limits Of A Mature Product Market

Congress Motel and Brown's Overnite Trailer Park
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A 4 page SWOT analysis of a south Georgia independent motel in the 1970s. Calvln and Christine Brown founded and operate a motel and offer overnight parking for campers and truckers traveling along the portion of Interstate 75 that takes travelers through south Georgia and into Florida. There is little in the area that could be construed as any sort of tourist destination; virtually all travelers staying at the motel or campground are seeking a single night's accommodations on their way to somewhere else. Bibliography lists 1 source.
Filename: KSmgmtCongMot.rtf
Paper Title: Congress Motel and Brown's Overnite Trailer Park

Considerations for International Advertising
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An 11 page paper discussing the cultural differences that must be considered when attempting to design an international advertising campaign, ranging from the obvious such as language to more subtle attitudes toward characteristics of specific colors or overt materialism. The media used for the message is important as well. An example used in the paper is the reduced effectiveness of newspaper advertising in a developing nation where extremely low per-capita incomes and literacy rates combine to make a newspaper a luxury item useful only to relatively few citizens. Bibliography lists 10 sources.
Filename: KSintlAdv.rtf
Paper Title: Considerations for International Advertising

Considerations in Marketing Dr. Finch
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A 5 page paper discussing some of the limitations that the professions face in marketing their services and suggesting ways to overcome those limitations. The American Dental Association prevents dentists from claiming any type of superiority over other dentists; some states maintain the same requirement as state law. Marketing services carries its own challenges. Dr. Finch is a high-end Canadian dentist. The paper suggests that she conduct community education programs that also will serve to promote her name and her practice in the local community. Bibliography lists 5 sources.
Filename: KSmktgDrFinch.rtf
Paper Title: Considerations in Marketing Dr. Finch

Constructing a Research Interview
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This 4 page paper discusses some of the factors that have to be addressed in order to construct a research interview for a company seeking to do business in a foreign country; the example used is Japan. Bibliography lists 1 source.
Filename: HVConRes.rtf
Paper Title: Constructing a Research Interview

Consumer and Commercial Marketing
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This 11 page paper considers the different ways in which commercial, business to business, marketing looks to communicate their message through marketing in comparison with a consumer marketing campaign. The paper has a brief introduction and then examines two companies and their marketing focus and strategy to demonstrate the similarities and the differences. The companies chosen for this are IBM and Nokia. The bibliography cites sources.
Filename: TEIBMnok.wps
Paper Title: Consumer and Commercial Marketing

Consumer Attitude and Marketing
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This 7 page report discusses the fact that consumer behavior is a combination of a brad variety of factors, each of which contributes to overall decision-making and the ultimate success of any marketing proposition. The entire concept of “integrated” marketing is one that asserts that the key concepts to be acted upon in the 21st century are those concepts that most appeal to the consumer rather than the producer. The ways in which the world has shifted had created an attitude, economy, even an ideology that says the customer will demand (and get) what he or she wants or, they will take their business elsewhere. Bibliography lists 4 sources.
Filename: BWatform.wps
Paper Title: Consumer Attitude and Marketing

Consumer Attitudes and Behaviours and the Development and Marketing of New Products and Services
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This 6 page paper considers how consumer attitudes, values beliefs and behaviour impact on the development, marketing and sale of goods or services. The paper considers how buying decisions are made and what may influence them. Many examples are given to show how markets have changed as a result of changes in consumers. The bibliography cites 5 sources.
Filename: TEattitd.rtf
Paper Title: Consumer Attitudes and Behaviours and the Development and Marketing of New Products and Services

Consumer Behavior
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This 11 page paper discusses some of the facets of advertising and consumer behavior. Bibliography lists 15 sources.
Filename: HVConsum.rtf
Paper Title: Consumer Behavior

Consumer Behavior / Article Review
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A 5 page review of an article on consumer behavior that shows how the author achieved her purpose. The writer focuses on the elements of fact and presentation. Bibliography lists a single source.
Filename: Cnconsum.wps
Paper Title: Consumer Behavior / Article Review

Consumer Behavior / Women
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A 5 page proposal for a study on the buying habits and attitudes of women. The proposal includes an overview, three hypotheses, a brief review of the literature, conclusion and implications of the study. Research findings are contrary to popular beliefs about women when it comes to purchasing clothes. Bibliography lists 4 sources.
Filename: Conswomn.wps
Paper Title: Consumer Behavior / Women

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