Consumer Behavior in Regard to Hollywood Celebrities
[ send me this paper ]
An 8 page overview of the considerations which go into a marketing strategy targeting Hollywood celebrities. Points out that while the most obvious difference in Hollywood celebrities and the general populace revolves around economic, other key factors are at play as well in determining their consumer behavior which are essentially the same for American’s in general. In part these factors include geographic location, age, sex, and even culture. Bibliography lists 8 sources.
Filename: PPceleb.wps
Paper Title: Consumer Behavior in Regard to Hollywood Celebrities

Consumer Behavior/Religion
[ send me this paper ]
A 6 page research paper that investigates the connection between religious affiliation and religion. The writer proposes a form for a brief study of consumer behavior among five different religious subcultures and then discusses how marketing efforts might differ between groups. Bibliography lists 2 sources.
Filename: khconrel.rtf
Paper Title: Consumer Behavior/Religion

Consumer Behavior: Disney World
[ send me this paper ]
An 8 page paper which provides a consumer behavior analysis of customers at Disney World. Information is also provided which illustrates some of their marketing approaches, as well as new developments, which has always proven successful for Disney. Bibliography lists 8 sources.
Filename: RAdisneyw.wps
Paper Title: Consumer Behavior: Disney World

Consumer Behavior: Income Social Class and Economic Behavior
[ send me this paper ]
This is an 8 page paper discussing income social class on economic and consumer behavior. In many of the theories of consumer behavior the level of income and social class seem to play a part in economic behavior and spending. Many theorists have historically believed that economic behavior was largely based on individual tastes which were unaffected by social interactions or economic class. Recently however, researchers have found that while some trends are consistent throughout classes regarding economic behavior such as over-spending and under saving in an attempt to gain status materials similar to that of the higher class, other spending behaviors differ depending on economic class, such as food consumption behavior and percentage of dispensable income spent on leisure activities. Bibliography lists 10 sources.
Filename: TJincom1.rtf
Paper Title: Consumer Behavior: Income Social Class and Economic Behavior

Consumer Behavior: Sports Marketing
[ send me this paper ]
8 pages. This sports marketing project includes a description of the behavior and history of marketing to sports enthusiasts, suggestions for the application of these findings and a summary or overview of the history. The company that is analyzed is that of Hillerich & Bradsby, makers of the world-famous Louisville Slugger bat. Bibliography lists 10 sources.
Filename: JGAsfans.rtf
Paper Title: Consumer Behavior: Sports Marketing

Consumer buying behaviour
[ send me this paper ]
A five page paper which looks at the factors which influence consumer buying behaviour and the way in which marketing strategies are formulated to take these influences into account. Bibliography lists 5 sources.
Filename: JLconsbuy.rtf
Paper Title: Consumer buying behaviour

Consumer Choice; The Decision Making Process
[ send me this paper ]
This 3 page paper looks at the ways in which consumers make purchase choices. Despite the different categories the marketers have devised there appear to be only two main decision making processes; category-based evaluation or piecemeal processing. This paper explains these two processes, and gives examples of how this works in practice. The bibliography cites 2 sources.
Filename: TEconbeh.wps
Paper Title: Consumer Choice; The Decision Making Process

Consumer Credit Scoring: Behavior Scoring and Its Application
[ send me this paper ]
This 12 page paper provides an overview of the use of consumer credit scoring and its application. For decades, credit companies have determined what products they will provide for their customers and who qualifies for their products based on a consumer credit scoring system, which essentially based on a behavior scoring that incorporates a view of both spending and payments. This paper outlines this premise. Bibliography lists 13 sources.
Filename: MHConsuC.rtf
Paper Title: Consumer Credit Scoring: Behavior Scoring and Its Application

Consumer Decisions Making Process; Research into the Role of Competitive Advantage
[ send me this paper ]
This 5 page paper suggests twenty different potential research questions that suggestion areas to examine concerning competitive advantage and customer processes. The paper then looks at some of the literature concerning relevant models and consider souses of information that may be used to undertaken the research. The bibliography cites 11 sources.
Filename: TEmarreas.rtf
Paper Title: Consumer Decisions Making Process; Research into the Role of Competitive Advantage

Consumer Electronics Stores Analysis
[ send me this paper ]
A 9 page paper. The question is the impact of the Internet on consumer electronics stores. To discuss the topic, the essay discusses what was happening in 1994 and 1995 in this retail sector, the challenges, the substitutes and the threats to small electronics stores. The essay then discusses the most recent holiday data regarding market share of electronics stores as compared to other stores, such as apparel. The approach of multi-channel distribution is discussed. Bibliography lists 7 sources.
Filename: PGcnel.rtf
Paper Title: Consumer Electronics Stores Analysis

Consumer Marketing Essays
[ send me this paper ]
7 pages worth of short answers relevant to Consumer Marketing. Keywords and concepts discussed include : consumer attitudes, brand equity, the cognitive, affective, and conative components, "selling to children," joint-decision-making, and social classes. No Bibliography.
Filename: Csmrmktg.wps
Paper Title: Consumer Marketing Essays

Consumer Psychology
[ send me this paper ]
A 15 page paper that looks at the consumer response in three case situations applied against empirical data. Situtations: consumer of a watch, a switch from Marlboro reds to Lights; and the purchase of a JVC video recorder. These are all fictitious situations applied to the research studies surrounding consumer psychology and the affected interests applied to purchases. Bibliography lists 11 sources.
Filename: Conpsy.wps
Paper Title: Consumer Psychology

Consumer Rationality
[ send me this paper ]
This 8 page paper explores consumerism in terms of rational decision making. Economic issues are discussed as are those pertinent to marketing. Bibliography lists 5 sources.
Filename: ConsRati.wps
Paper Title: Consumer Rationality

Consumer Reaction To Products Endorsed By Specific Celebrities
[ send me this paper ]
A 7 page paper presenting an advertising research project in which a survey was used to assess the effectiveness of celebrity endorsement in advertising in terms of obtaining the desired effect on the consumer. The paper reports a survey done of 52 mall shoppers equally divided regarding sex. They were asked their opinions of several celebrities, several products, and whether celebrity endorsement affected their purchasing decisions. The limitations of the study prevents the researcher from concluding that the hypothesis is proved, but it is supported by the findings and warrants further research. Bibliography lists 5 sources.
Filename: Advcele.wps
Paper Title: Consumer Reaction To Products Endorsed By Specific Celebrities

Consumer Research Groups
[ send me this paper ]
10 pages on consumer research groups; their importance, functions etc; Examines issues, defines terminology, provides 1 illustrative chart. Bibliography lists12 sources.
Filename: Csmrsrch.wps
Paper Title: Consumer Research Groups

Consumer Research Literature Review
[ send me this paper ]
An 8 page paper providing a literature review for the research questions identified in KSresConsHlth.rtf, “Researching Consumer Attitudes in Private Health Insurance.” The review addresses the topics of service quality, process flows and call center operation. Bibliography lists 9 sources.
Filename: KSresConsHlthLit.rtf
Paper Title: Consumer Research Literature Review

Consumer Satisfaction / Primary Study
[ send me this paper ]
A 19 page analysis of data obtained from real 1995 surveys of Kean College (a New Jersey state college) students about their attitudes towards the school that they attend. Includes statistical analyses, recommendations, and application of consumer behavior theory. Very useful as a model for those studying business-related courses such as consumer marketing. No Bibliography.
Filename: Cnsmmktg.wps
Paper Title: Consumer Satisfaction / Primary Study

Consumer-Oriented E-Commerce / MotherNature.com
[ send me this paper ]
A 14 page paper. E-commerce is changing the way we do business. There are more business popping on the Internet every day. The questions this paper investigates are: What kinds of business practices are used? Are e-businesses consumer-oriented and if so, how do they demonstrate that? What are the regulations concerning e-commerce and do these business abide by these? One e-business is used as the example - MotherNature.com. Bibliography lists 9 sources.
Filename: PGecom3.wps
Paper Title: Consumer-Oriented E-Commerce / MotherNature.com

Consumerism
[ send me this paper ]
This 5 page paper outlines the value-basis of modern consumer society and discusses the extent to which these value are compatible with sustainable development. The bibliography cites 10 sources.
Filename: TEconssm.rtf
Paper Title: Consumerism

Consumerism and the Future of Electronics
[ send me this paper ]
This 11 paper delves into the future and looks at current innovations in electronics as well. A literature review is provided along with a hypothetical survey and results. An analysis is made and speculation as to what technology will be like in the future is provided. Consumer behavior, as well as whether or not technology is good for mankind, are issues which are explored. Bibliography lists 5 sources.
Filename: SA237fut.rtf
Paper Title: Consumerism and the Future of Electronics

Continuous Program of New Product Development
[ send me this paper ]
7 pages in length. Battles have long been waged and lost throughout history, but there is nothing quite like the technological competition that is being pursued between the current video game industry. Just as with any other healthy rivalry, there are always supporters backing each side who think their product is superior to the competition. Such is the case with the war between the two major game manufacturers, Sony and Sega. This paper will focus on the reason companies cannot afford to rest on their laurels even when their product is number one on the market. In fact, it is those very companies who need to work the hardest to stay on top. Bibliography lists 4 sources.
Filename: JGAnpdev.wps
Paper Title: Continuous Program of New Product Development

Copyright Laws: Not Necessary For Marketing Research Firms
[ send me this paper ]
6 pages in length. The technological revolution has brought with it a great deal of beneficial advancements for mankind; one of the most important developments of all has been that of the computer. In more recent times, the computer has moved from the restriction of industry well into the mainstream of society, providing a vast array of resources just a mouse click away. One of the most promising of all -- for both merchant and consumer -- is the concept of online marketing research firms. However, there exists a frenzy of confusion over the potentiality of copyright infringement by marketing research firms that borrow from existing ideas. Bibliography lists 10 sources.
Filename: TLCcopyr.wps
Paper Title: Copyright Laws: Not Necessary For Marketing Research Firms

Corn: A Commodity Chain Description
[ send me this paper ]
This 8 page paper focuses on corn and describes its makeup, how it is grown and where it is grown geographically. Its cultural significance is explored along with concerns about genetic engineering. Bibliography lists 5 sources.
Filename: SA149crn.rtf
Paper Title: Corn: A Commodity Chain Description

Corporate America in the Millenium / Diversity Management
[ send me this paper ]
A 20 page research paper exploring corporate policies in the next century such as TQM, entrepreneurship, stakeholding, and creativity; the characteristics that will define leaders; and the policies and processes used to implement diversity management. Bibliography lists 24 sources.
Filename: Cnbiz21.wps
Paper Title: Corporate America in the Millenium / Diversity Management

Corporate Image and Corporate Identity
[ send me this paper ]
Corporate identity and corporate image are becoming increasingly important to companies and organisations. This 3 page paper explains the relationship between the two and critically evaluates the tools that a company might use to communicate its image to stakeholders and other influences. The paper illustrates points raised with real examples. The bibliography cites 3 sources.
Filename: TEcorpidnt.rtf
Paper Title: Corporate Image and Corporate Identity

If this paper is not what YOU want,
CLICK HERE
to return to the subject list
-or-
SEARCH FOR YOUR PAPER TOPIC BY KEYWORD:

Rather Just Have Us Write Something NEW?
Something That....
More Closely Matches YOUR Topic?