PowerLeap / Company & Product Overview
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5 pages in length. PowerLeap provides help for those seeking to upgrade their computer systems online. Located at www.powerleap.com, the company offers a vast array of upgrade options, services and informational fact sheets. In an effort to make one's computer upgrade a relatively hassle-free experience, the site also supports several discussion groups where people find valuable interaction with other consumers with regard to potential problems about upgrading their systems. The writer offers an overview of the company and its products. No additional sources cited.
Filename: Powrleap.wps
Paper Title: PowerLeap / Company & Product Overview

Case Study / Makhteshim Chemical Works
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This 5 page paper explores the problem of an Israeli company wanting to capture a market share in the flame retardant industry in the United States. Their efforts to date have been unsuccessful. This essay offers recommendations and supporting rationale.
Filename: Chemwork.wps
Paper Title: Case Study / Makhteshim Chemical Works

Company Overview Of B.P. Oil
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6 pages in length. The writer discusses competitive environment, mission statement, organization chart, total quality management, business plan, government regulation, licensure, certification and accreditation as they relate to B.P. Oil. Bibliography lists 2 sources.
Filename: TLCbpoil.wps
Paper Title: Company Overview Of B.P. Oil

Opening a Coffeehouse/Dance Bar with the Latest in Entertainment and Management Technology
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This 8 page report discusses opening and operating a coffeehouse/dance bar and the technology that can bring it all together in terms of entertainment, business functions, and management. Numerous challenges exist as part of the start-up process. However, owners of the club are profiled as determined to create a facility that is genuinely prepared to enter the future with every tool high technology can provide. Bibliography lists 5 sources.
Filename: BWdisco.rtf
Paper Title: Opening a Coffeehouse/Dance Bar with the Latest in Entertainment and Management Technology

Celeron and Pentium II Processors
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A 5 page paper discussing the difference between the two processors. For the most part it appears as though the only difference between the two may be that the Pentium II is ever so slightly faster, and the Celeron is generally much less expensive. Bibliography lists 7 sources.
Filename: RApentium.wps
Paper Title: Celeron and Pentium II Processors

Intel & Microsoft -- The Pricing Strategies of Industry Leaders
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A 16 page research paper on Intel's pricing strategy with regard to Pentium chips and Microsoft's pricing strategy regarding Windows and other products. Manufacturing costs, marketing factors, and the competitive environment are all taken into account as the writer discusses Intel's historic pricing patterns and makes predictions for the future while doing the same for Microsoft as well. A number of specific pricing examples and statistical data is provided. Bibliography lists 15+ sources.
Filename: Pentpric.wps
Paper Title: Intel & Microsoft -- The Pricing Strategies of Industry Leaders

Intel Pentium III: Privacy Issues: In the modern, computer generated world, advancement in technology are not unusual - it is expected. In late January, 1999, Intel Corp. released its enhanced graphics and multimedia chip, code-named Katmai, will be form
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an embedded ID/serial number in each chip. The ID number will more accurately identify the system owner and offer greater protection. The ID chips were designed in an effort to address anti theft and anti fraud concerns, and the growing security issues surrounding e-commerce. There's been so much uproar over the potential for privacy infringement that Intel says it will provide software for users to mm off the serial number. The concern about privacy is real, though it may be being blown out of proportion. Intel has not dealt directly with the problem and seems intent on maintaining it's position that the chip can be disabled sufficiently with the software they provide. As of yet, they have not addressed the concerns that another program could re-activate the system and, or, it is completely disabled by their software. This 5 page paper examines the concern over privacy. Bibliography lists 10 sources.
Filename: KTintell
Paper Title: Intel Pentium III: Privacy Issues: In the modern, computer generated world, advancement in technology are not unusual - it is expected. In late January, 1999, Intel Corp. released its enhanced graphics and multimedia chip, code-named Katmai, will be form

Is Microsoft A Monopoly?
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This 6 page report discusses the classic definition of monopoly and how Microsoft does or does not fit that description based on basic principles of microeconomics. Bibliography lists 4 sources.
Filename: Msmono.wps
Paper Title: Is Microsoft A Monopoly?

Microsoft / Successful Strategies For Today and Tomorrow
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In 1987, a PC Week editorial remarked that Microsoft would have to 'pull off a marketing miracle' to get people to use their new version of Windows. Years later, the joke's on PC Week and this 8 page report examines just how Microsoft's strategy has prevailed and how it hopes to continue to do so in the future. Projects, plans, and new Microsoft products & services are presented. A FREE chronology of the company's development is included .Bibliography lists 8 sources.
Filename: Microsof.wps
Paper Title: Microsoft / Successful Strategies For Today and Tomorrow

Microsoft / The First Decade
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A 5 page paper on the success of the Microsoft Corporation. Concentrates on the first ten years spanning between 1976 and 1986. Products and management styles are included. Bibliography includes six sources.
Filename: Microsft.wps
Paper Title: Microsoft / The First Decade

Disneyland Paris (Euro Disney)
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An 8 page research paper on the financial and cultural miscalculations made by Disney in the planning of Euro Disney and how they were corrected. Suggestions are made about preventative measures that could have been made in the planning process. Bibliography lists 5 sources.
Filename: Cnprsdis.wps
Paper Title: Disneyland Paris (Euro Disney)

Yahoo! Inc. / A Case Study in Marketing
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A 7 page paper that outlines the development and marketing strategies of Yahoo! Inc., the company developed around the Internet search engine. Though this company is only 2 years old, the projections that can be determined by current figures demonstrate the wise management and development practices of the company and the complexity of new products currently being marketed. Bibliography lists 5 sources.
Filename: Yahoo.rtf
Paper Title: Yahoo! Inc. / A Case Study in Marketing

Adventurous Traveler Bookstore: An Analysis of a Mail Order Business
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An 18 page paper which discusses the mail order business called Adventurous Traveler Bookstore. The paper discusses the history of this business, and also provides a SWOT analysis of the company. Adventurous Traveler Bookstore is a mail order business begun in 1994. It worked primarily on the Internet and then was severely challenged by the presence of Amazon.com. Through various approaches to marketing, this company has passed the threat and continued on the road to success. Bibliography lists 8 sources.
Filename: RAadtrbook.wps
Paper Title: Adventurous Traveler Bookstore: An Analysis of a Mail Order Business

The Body Shop International / Corporate and Business Level Strategies
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This 5 page report discusses the separate corporate and business level strategies of this popular and trend-setting cosmetics and toiletries company. Once one of the most avant-garde in “politically correct” employment and marketing strategies, the company has had to struggle with a number of strategic issues as it determines its response to the marketplace of the new millennium. Bibliography lists 5 sources.
Filename: Body.rtf
Paper Title: The Body Shop International / Corporate and Business Level Strategies

Artemis Sportswear Company (Case Study)
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This 10 page paper looks at this fictitious firm and provides recommendations. The primary issues are downsizing, cost cutting and employee morale. Various theories are discussed and applied. An annotated bibliography is available for the sources contained in this paper and may be purchased separately (SA416bib.rtf) Bibliography lists 5 sources.
Filename: SA417Art.rtf
Paper Title: Artemis Sportswear Company (Case Study)

Edmund's (Case Study Analysis)
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This 6 page paper evaluates the company, where it is headed and how it started. The company is evaluated in terms of potential profitability, its web site success and changes that it should make to do well. The paper is based on a case study submitted by a student. Bibliography lists 1 source.
Filename: SA411Ed.rtf
Paper Title: Edmund's (Case Study Analysis)

"Decisions Without Blinders"
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A 3 page review of the article by Max H. Bazerman and Dolly Chugh. Published in the January 1, 2006 edition of Harvard Business Review, this article explores the tendency for humans to ignore factual information when making decisions. This tendency is described by the authors as being a phenomena of "bounded awareness". No additional sources are listed.
Filename: PPdecisi.rtf
Paper Title: "Decisions Without Blinders"

"We Have No Time For Marketing Research!"
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This 12 page paper discusses a statement made by a senior management of a UK charity organisation "we have no time for marketing research", identifying the pertinent issues in the scenario and explaining the significance of marketing techniques in addressing these issues. The paper shows how marketing research may take up some time and resources but may make a net contribution to any organisation. The bibliography cites 11 sources.
Filename: TEmarketing.rtf
Paper Title: "We Have No Time For Marketing Research!"

'Toyland: The High-Stakes Game of the Toy Industry' by Sidney Stern & Ted Schoenhaus
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It is interesting how toys effect the economy of the nation. Sidney Stern and Ted Schoenhaus have written a book about the toy industry, which is entitled: 'Toyland: The High-Stakes Game of the Toy Industry,' in which they discuss among other things, competition and economics in this field. No other source cited.
Filename: PCtoys.doc
Paper Title: 'Toyland: The High-Stakes Game of the Toy Industry' by Sidney Stern & Ted Schoenhaus

A Brief Overview of Stewart Enterprises, Inc. (STEI)
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This 3 page paper provides a quick look at this industry giant. When it commenced, who audits its books, and its take on regulation are items included in the analysis. Bibliography lists 3 sources.
Filename: SA607STE.rtf
Paper Title: A Brief Overview of Stewart Enterprises, Inc. (STEI)

A Business Analysis of Competitors Nintendo and Sega
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This 4 page paper takes a look at Nintendo and Sega and evaluates these companies. About half of the paper is a comparison chart of the two firms which illustrates their similarities and differences. Items discussed include marketing tactics, product development and target markets. Bibliography lists 6 sources.
Filename: SA007Bus.rtf
Paper Title: A Business Analysis of Competitors Nintendo and Sega

A Comparison of Barnes & Noble with Amazon.com
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This 5 page paper provides an overview of each company largely with the use of a SWOTT analysis. The fact that Amazon is a click and click enterprise, versus B&N's click and brick status, is highlighted. Bibliography lists 2 sources.
Filename: SA216BN.rtf
Paper Title: A Comparison of Barnes & Noble with Amazon.com

A Comprehensive Business Analysis of Microsoft Corporation
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This 15 page paper provides an overview of the company, its history and its marketing strategy. The recent anti-trust lawsuit is discussed as are financials for a ten year period. Also included is a SWOT analysis, the use of Porter's Five Forces model and analyses with the use of other tools. Recommendations are made. Bibliography lists 7 sources.
Filename: SA045Mic.rtf
Paper Title: A Comprehensive Business Analysis of Microsoft Corporation

A Critical Analysis of Eric Schlosser's “Fast Food Nation: The Dark Side of the All-American Meal”
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A 9 page overview of Schlosser's examination of the fast food industry. The author provides a general overview of Schlosser's premises and reviews Chapter 2 of the book in considerable detail. No additional sources are listed.
Filename: PPfastF2.rtf
Paper Title: A Critical Analysis of Eric Schlosser's “Fast Food Nation: The Dark Side of the All-American Meal”

A Feasibility Study into Opening an Amusement Centre
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This 18 page paper is a feasibility study into opening an amusement arcade. The writer looks at writing and using a questionnaire to ascertain what the potential customers want, and if there is a gap in the market. A proposal is developed using the 4 P’s, and the wider environment is examined with the use of a PEST analysis. The financial viability is laid out, including a break even analysis. The bibliography cites 9 sources.
Filename: TEsoltma.rtf
Paper Title: A Feasibility Study into Opening an Amusement Centre

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