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Changing Attitudes Toward Alcohol
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A 3 page paper assessing a rum advertisement for brand promotion and consumer education in the dangers of over-consumption. The paper also discusses changing social views and recent research, which combine to force us to assess what level of alcohol consumption can be accepted as being moderate. Even though the makers of Captain Morgan’s seek to represent the progress of greatly excessive consumption, their costly advertising is more successful in only promoting the brand. Bibliography lists 3 sources.
Filename: KSalcoChAtt.rtf
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